ATRAS International wants to be the preferred service provider in the Residential & Commercial Industries,

They want to achieve this by providing high quality products & services that will exceed the expec-tations of their clients and stay competitively priced.

To reach their Vision of becoming the preferred service provider, they have made it their Mission to focus on leadership and customer service.

The company wants to always innovate and they want to have good support structures in place to manage the changes as well as cultures in the organization.

By maintaining good standards, providing quality products and services (that are of high quality) and doing continuous research on what is happening in the industry will help them to be able to stay competitive.

ATRAS International has made it their strategy to grow with the industry, so that they will be able to stay on top and stay competitive.

To implement this strategy of growth they rely heavily on word of mouth from their previous cli-ents and the strong marketing plan they have in place to market their business and the services they provide.

To always find the best ways to optimize their operations and procedures so that the client will benefit and get the best quality of services and products in the shortest time period.

The company believes that when they treat customers with respect and provide in their needs they will come back continuously and this will then help them to grow long term relationships with them.
Adding creativity, invention and innovation, will also give them that competitive edge over their competitors.
They integrate honesty, integrity and business ethics into all aspects of their business functioning.
ATARS International sees their employees as a key asset to their business, not only to create wealth for the business, but also for the employees. Empowerment is also promoted through skills transfer.